We finally get to share the Intuma advert with you all! We are sorry for the delay, the internet connection story is sour by now.
The concept behind this advert is to sell Intuma as a sport. The reason why we chose to focus on this game in particular was the fact that it is played and enjoyed in almost all South African townships but it is not recognized as a sport. So we decided to shine a little light on it, so the world can see what’s been happening.
You have a whole generation of kids growing up in environments where games like these are taken for granted, as something random, but it is very serious stuff. Our rationale behind the conception of this game ( it’s our opinion ) was simple. There is quite a lot of ‘lost’ local football talent because of zero football development infrastructures in the country. So what ends up happening, in this case in particular, is that you have the best players playing kasi style streetball with a tennis ball. This gives birth to something new. This game was already around by the time I was in primary school, it still is one of the freshest pastimes in South African townships.
But then, this is not taken seriously by anyone who matters. The corporates, the arts and culture drivers or management. We urge everyone in South Africa to start thinking about this kind of stuff. We need to start appreciating what’s around us more. The world needs to know what we are up to. We are sitting on revolutionary ideas, but we do not believe in them.
Our Intuma Workshop at the The Grand Parade. The only team that took the workshop out of the Cape Town City Hall at the 2012 Toffie Pop Design Olympics. Who wants to think inside the box?
Inspiration behind Dokta Somlandela and the DotCom cult
The prominence of religion in the country was the original concept/story but it was overtook by the urban healer. You know the type you’d see on a flyer that promises to make-your-every-wish-come-thru-in-a-flash.
